Course Description

Discover the broad field of brand identity and cover the entire process of brand development. Examine the basic principles of product and corporate identities and the process designers use to create brand identity programs. Explore and analyze a series of case studies for different brand models, and create, develop and execute a variety of brand collateral. Students will develop a comprehensive re-branding project that involves research, strategy, logo design and presentation, as well as the development and evolution of collateral to support the brand.

Course Details

By completion of this course, successful students will be able to:

  • Describe the basic elements and functions of branding and brand-related terminology

  • Analyze and evaluate the success of brands through understanding the broad context in which brand design functions

  • Define the principles and processes involved in brand identity design

  • Identify target audience, business objectives, cultural and social factors in brand development

  • Create and execute a rebranded identity and series of accompanying brand collateral

  • Develop original and meaningful branding solutions


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Jan 12, 2021 to Mar 08, 2021
Delivery Options
Course Fees
Flat Fee non-credit $475.00
Potential Price Adjustments
Reading List / Textbook

Title: Designing Brand Identity:  An Essential Guide for the Whole Branding Team
Edition:  5th Edition
Authors: Alina Wheeler
Publisher: Wiley
ISBN: 978-1-118-98082-8

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Receive a discount of 5% per course by registering at the same time for three or more courses within the Visual Design Certificate. To receive the discount, you must register by calling 403-220-2866. 

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