Course Description

A business case is an essential tool used to influence, sell ideas, set direction and foster alignment across an organization. The ultimate goal is to influence important stakeholders, secure funding or gain management approval. Knowing how to develop, write and present a business case is a vital skill for all business professionals.

Business cases must meet specific requirements including solve the business problem, make financial sense, outline people resources and fit the organizational context. It must also outline the particular course of action required to achieve success. In this course, students will learn how to develop, write and present a business case for a target audience. Students will also examine the criteria needed to write a compelling business case to achieve approval and secure buy in.

Course Details

By completion of this course, successful students will be able to:

  • Define the business case, its key elements and examine the framework needed to develop a successful business case.
  • Discover the techniques and criteria for solution analysis.
  • Explore key financial concepts and the impact on the development of the business case.
  • Analyze tactics to communicate, present and justify the business case to key stakeholders.
  • Recognize and apply the criteria needed to write a compelling business case for a particular project, program or solution.






There are no prerequisites for this course.


Certificate for Front Line Leaders - Category/ Stream: Leading/Collaborating Across Business units Seminars

Applies Towards the Following Program(s)

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May 02, 2023 to May 10, 2023
Delivery Options
Course Fees
Fee before GST non-credit $629.00
Reading List / Textbook

No textbook required.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Please note there are live sessions included in this course.

The live session dates and times are TBD.

To fully participate in the live sessions, students will need: a reliable headset with microphone and a webcam.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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