BMC 160 - Business Strategy

Course Description

Develop your ability to solve business issues, while examining managerial strategy and practices in real-world settings. Learn to diagnose problems, analyze and evaluate solutions, and formulate action plans, all within a holistic policy framework. The focus is on managerial attitudes, as well as knowledge and skills.

Course Details

COURSE OBJECTIVES

Upon successful completion of this course, you will be able to:

• Describe and use the strategic management process
  
• Explore the potential flaws of strategy
  
• Describe the nature and role of vision and mission statements
  
• Discuss and understand the role of culture, ethics and policy in strategic management
  
• Describe the nature and role of the "SWOT" analysis process.
  
• Understand the importance of recognizing, creating and exploiting competitive advantage.
  
• Develop Business Strategies plus describe and understand their application
  
• Understand the role of policy and organizational structure in the execution of strategy
  
• Understand and appreciate the critical role of the leader in strategic change
  
• Explain how to measure and manage the effectiveness of strategy implementation
  
• Apply the course material to your work and or business environment
  
• Work collaboratively in a team setting and contribute to an on-line learning community

Notes

Formerly: Business Policy

Applies Towards the Following Program(s)

• Certificate in Professional Management : Optional Courses
• Certificate in Professional Management - PEG : Optional Courses
• Certificate in Professional Management specializing in Construction Management : Optional Courses
• Certificate in Professional Management specializing in Risk Management : Optional Courses
• Certificate in Professional Management specializing in Strategic Management : Strategic Management Courses