Course Description

Shrinking budgets, fierce competition, along with limited time and resources are realities for most businesses. To meet these challenges you require a basic understanding of accounting and the type of information presented in financial statements. You need to evaluate financially how a new service or product might add value to the bottom line. You need to know why budgets and cash flow are critical to marketing and planning activities, and what to do in order to avoid or manage cash shortfalls. This seminar will help you make decisions and allocate resources to keep your organization ahead of the competition. A better understanding of financial statements will help you ask the right questions and allow you to speak the financial language of decision makers and investors. You will gain both a working knowledge of accounting basics and greater financial literacy.


  • Accounting terminology and conventions
  • The income statement, balance sheet and cash flow statement
  • Financial statement analysis
  • Evaluating new business activities or investments
  • Cash flow forecasting
  • The difference between cash flow and profitability
  • Relationships between planning, marketing and accounting
  • The budgeting process

Applies Towards the Following Certificate(s)


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