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Course Description

Learn how to align appropriate communication methods with audience information needs, cultivate desired leader behaviour as a powerful message-sharing technique, serve as an internal consultant to project teams and business units, and evaluate desired communication outcomes, and more. This course will be of interest to both communications and human resources professionals. Proficiency: A solid understanding of the public relations function or the Public Relations course.

Course Details

Upon successful completion of the course you will be able to:

  • Explain the fundamentals of sound employee communication planning practices
  • Prepare a basic strategic plan that includes audience analysis, measurable objectives, key messages, appropriate tools, and evaluation methods
  • Explain how to use total rewards communication to promote employee attraction and retention
  • Determine appropriate traditional and online communication tools based on the needs and interests of your audiences

Applies Towards the Following Certificate(s)

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Enrol Now - Select a section to enrol in

Type
Class
Days
Th, F, Sa
Time
8:30AM to 4:00PM
Dates
Dec 03, 2020 to Dec 05, 2020
Schedule and Location
Hours
20.0
Delivery Options
Course Fees
Flat Fee non-credit $445.00
Reading List / Textbook
No Textbook Required.
Section Notes

Due to the intensive nature of this course there may be pre-work assigned. Your instructor will post this to D2L one week (7 calendar days) before the course start date.

Assignments and group work will be required throughout the course duration and a final assignment may be due after the course has ended.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L one week prior to the course start date. For more information about D2L, please visit our Online Learning Resources.

Students are expected to attend all sessions.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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